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Insights

Startup Market Test

How to test market viability before you start building

So you think you are sitting on a great product idea, but need a little bit more validation before you cough up the big bucks and invest in building it ....

Successful Biotech Marketing Strategies

Successful Biotech Marketing Strategies Include These Three Assets

Marketing to a life sciences audience is different than talking to the average consumer. Particularly for biotech companies, the profile of the potential buyer is an intelligent, well-educated person who ....

KPI Dashboard

The Importance of Business Intelligence and KPI’s

Business Intelligence (or BI) is a hot topic in the business world these days. Although it doesn’t gain quite the number of headlines that blockchain and the Internet of Things ....

3PL Software E-Commerce Integration

The Importance of Integrating with Your 3PL Partners

Ninety percent. That’s how many domestic Fortune 500 companies rely on third-party logistics (3PL) providers for supply chain services and outsourced logistics, according to a new report by supply chain ....

Mobile e-commerce application cost

Figuring the Total Cost of Developing an E-commerce Mobile Application

When you begin to consider your organization’s needs for a mobile e-commerce application, cost rapidly rises to the top as a major concern. A quick search of the Internet shows ....

Outsource Web Development

Top Reasons for Outsourcing Web Development

Designing and developing for the web is, in many ways, easier today than it was when the web first launched. Even though there was less functionality on websites 25 years ....

Agile Software Development Healthcare

Agile Application Development in Healthcare

Everything about healthcare is changing. The industry is shifting from a provider-focused system to one that centers around patients. Mandates to move to electronic records and communication are sometimes at ....

Website Performance

Getting the Fast Website Load Times – A Web Performance Overview

Before we begin, this article is written for somebody with a moderate to high-level technical understanding. This is not a step by step tutorial on how to boost website performance, ....

Workplace

Does My Custom Software Project Really Need a Business Analyst/Product Manager?

After considering the benefits and needs, vetting development firms, and finally choosing the right partner, you’re ready to start your custom software project. You discuss the project with your software ....

Seamless shopping experience

How to Make a Customer’s Shopping Experience Seamless

Today’s digitally savvy customers have a lot of options for shopping. There is mobile. Web. In store. Even in app. And there is evidence to show that consumers don’t pick ....

Biotech

5 Reasons Marketing to Engineers and Scientists is Different

Marketing has made a quantum shift in the last 10 years. Long gone are the days where the only way to reach an audience was one-to-many messages on billboards, in ....

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